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Oliver Amdrup and Julius Heslet met in the gym, and it wasn’t long before they realized they both shared a passion for nutrition and specifically, fish oil. Oliver had studied business and followed his passion for fitness by opening CrossFit Denmark in 2008, joining the CrossFit Level 1 Seminar Staff shortly after in 2009, and directing the CrossFit Games European/Meridian Regional from 2011-2015. Julius also studied business and economics and had worked in investment banking since 2005. In 2009, the pair decided to turn their collective passion and vision into reality by co-founding Pure Pharma. Over the past 7 years, Pure Pharma has grown into a global company and today Oliver serves as Chief Executive Officer and Julius as Chief Innovations Officer. Pure Pharma has been one of my personal sponsors since early 2013 and I am consistently impressed by their dedication to helping individuals maximize their health in the most natural way possible and producing the highest-quality, scientifically-proven supplements to help with this when needed. We sat down to talk about their journey at the recent 2016 CrossFit Games. I really enjoyed getting to know both Oliver and Julius better, and I hope you will, too!

In this episode, we discuss:

• How they found CrossFit in 2006/7
• Oliver’s experience on the CrossFit Seminar Staff and as the European Regional Director
• How the idea for Pure Pharma originated
• How they learned to create a high-quality fish oil supplement
• How their fish oil product and process has evolved over time
• Third party testing and the value they place in quality and transparency
• The role of fish oil in the diet
• The mission, philosophy, and principles of Pure Pharma
• How they decide what products to create
• The four cornerstones of Pure Pharma
• The culture of health they cultivate at Pure Pharma and the impact it has on their employees
• Their personal approach to nutrition and the importance of variance
• How to determine what supplements you need
• The role of multivitamins
• What to look for when choosing a supplement product
• Three things they do on a regular basis that have the biggest positive impact on their health
• One thing they struggle to implement that could have a big impact on their health
• What a healthy life looks like to them

Links from this episode:

• Discounted Pure Pharma Subscription
• The Arctic Zone by Dr. Barry Sears

• Umahro Cadogen on using Functional Nutrition to create health
• Umahro Cadogen on Functional Nutrition for athletes and recovery from injury
• Brigid Titgemeier on Functional Nutrition
• Dr. Hyman on Functional Medicine, the future, and community