38 – Micronutrients and quality supplementation with Oliver Amdrup and Julius Heslet

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Oliver Amdrup and Julius Heslet met in the gym, and it wasn’t long before they realized they both shared a passion for nutrition and specifically, fish oil. Oliver had studied business and followed his passion for fitness by opening CrossFit Denmark in 2008, joining the CrossFit Level 1 Seminar Staff shortly after in 2009, and directing the CrossFit Games European/Meridian Regional from 2011-2015. Julius also studied business and economics and had worked in investment banking since 2005. In 2009, the pair decided to turn their collective passion and vision into reality by co-founding Pure Pharma. Over the past 7 years, Pure Pharma has grown into a global company and today Oliver serves as Chief Executive Officer and Julius as Chief Innovations Officer. Pure Pharma has been one of my personal sponsors since early 2013 and I am consistently impressed by their dedication to helping individuals maximize their health in the most natural way possible and producing the highest-quality, scientifically-proven supplements to help with this when needed. We sat down to talk about their journey at the recent 2016 CrossFit Games. I really enjoyed getting to know both Oliver and Julius better, and I hope you will, too!

In this episode, we discuss:

  • How they found CrossFit in 2006/7
  • Oliver’s experience on the CrossFit Seminar Staff and as the European Regional Director
  • How the idea for Pure Pharma originated
  • How they learned to create a high-quality fish oil supplement
  • How their fish oil product and process has evolved over time
  • Third party testing and the value they place in quality and transparency
  • The role of fish oil in the diet
  • The mission, philosophy, and principles of Pure Pharma
  • How they decide what products to create
  • The four cornerstones of Pure Pharma
  • The culture of health they cultivate at Pure Pharma and the impact it has on their employees
  • Their personal approach to nutrition and the importance of variance
  • How to determine what supplements you need
  • The role of multivitamins
  • What to look for when choosing a supplement product
  • Three things they do on a regular basis that have the biggest positive impact on their health
  • One thing they struggle to implement that could have a big impact on their health
  • What a healthy life looks like to them

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Disclaimer: This podcast is meant to share the experiences of various individuals. It does not provide medical advice, and it is not a substitute for advice from your physician or health care professional.